About MSA

Forty-five years ago, Bob Morrison had a vision; to build a full service company committed to providing businesses with the very best office equipment, exemplary service, competitive pricing, plus in-house financing.

Our History

48 Years in Operation

60 Counties

2 Operating States

A History of Client Success

In business since 1974, MSA, Inc. has long been known as a premier service provider, earning a reputation for unparalleled responsiveness and commitment to service.

Our offerings have expanded beyond hardware sales and service to encompass a full array of IT management services, including virtually all aspects of processing documents across sophisticated enterprise network environments.

MSA serves over 60 counties in Tennessee and Georgia from our facilities located in Chattanooga, Atlanta, Dalton, and Knoxville. Our service area extends from metro Atlanta to metro Knoxville, one of the most dynamic growth centers in America.

Our goal has always been to maintain our relationship with every customer perpetually. Because we are dedicated to the long haul, our customers can rest assured that their best interests are also our own. Working with you, we will develop a profit-enhancing plan to help you remain truly competitive in today’s marketplace. Our mission is to meet or exceed your expectations and to earn and keep your trust in our company, our products and our value-added services.

As with most successful organizations, our greatest assets are our people. Nearly two-thirds of MSA’s employees serve in the service and information technology departments. We have been blessed with a number of key personnel who have been with the company for a number of years, and quite a few have been on board since the day our doors opened.

Meet Our Leadership Team

MSA brings decades of work experience to every challenge our clients face, from basic printing solutions to complex network needs.

Richard (Rick) Morrison


Rick brings 20 years of document imaging experience to his position and has worked in all operational areas of the company including service, administration, and sales. Rick is responsible for setting the direction for Operations, including sales, finance, purchasing, leasing, marketing, and general administration while continuing to be personally available for our customers as needed. A former commercial lender, Rick holds an MBA from the University of Tennessee, Knoxville.

Michael R. Morrison

Chief Executive Officer

Michael has over 20 years of experience with the company and oversees all areas of our Sales team with an emphasis on providing document solutions and customer support to our customers. His expertise includes document management systems, managed print services, production and wide-format printing, as well as general business imaging. Michael has a BS degree in Business Administration from the University of Georgia, Athens.

Robert (Bobby) A. Morrison III

Executive Vice President & Treasurer

Bobby also brings 39 years of printing and imaging experience to his position. He, too, has worked in all areas of the company, including service, administration, and sales. He is responsible for helping manage the company’s cost structure, services and customer support, and co-leadership for general operations. He also oversees all purchasing and shares finance operations with Rick. He holds a BS degree in Business Administration from the University of Tennessee, Knoxville.

Richard Merrill

Atlanta Area Sales Manager

 Richard joined MSA in 2018. Richard began his career in 1994 and has seen first-hand numerous document management infrastructures in a variety of companies and industries. Armed with analytical skills, education and real-world experience, Richard’s unique ability to communicate with the customer offers perspective on current and future core business objectives, while providing great customer experience. He is a quick study and immediately recognizes expenses that challenge business in a rapidly changing world. Focusing on solutions unique to each customer, Richard works with members of the sales team to provide strategic and appropriate options to help control or reduce costs, while optimizing efficiencies within an organization. He provides experience, expertise and energy to not only the MSA team, but to customers as well.


Bill Talley

Sales Manager

Bill has over 20 years in sales and sales management. He started out in outside sales managing a local territory. From that position he transitioned into production specialist, major account manager and sales manager. Having been the Director of Sales & Operations for a printing company he understands the industry. Accepting the position of Sales Manager Bill now works closely with the sales team in both Chattanooga and Knoxville.

Deborah Rape


Deborah joined MSA’s accounting department 20 years ago as a collections clerk and has worked her way through various positions over the years until she became our controller. Having worked in virtually every position in our administration, she has a thorough understanding or our accounting operations and the need to give our customers timely, accurate and easy-to-understand billing.

Barry L. Rogers

Tennessee & North Georgia Regional Service Manager

Barry has been with MSA since 1987. He began training in the warehouse and quickly worked his way up to a management position which allowed him to become familiar with all segments of MSA operations. Barry has hands on experience in all servicing operations, parts inventory, manpower distribution and other factors involved in customer satisfaction. Barry holds industry certifications for management of both field engineers and equipment. He also has an Associate Degree in Electronic Engineering Technology as well as a BS degree in Business Management and Human Resources. Barry is responsible for seeing that we continue to provide excellent levels of service while keeping our costs under control allowing MSA to provide this support in a competitive manner.

Steve Strickland

Atlanta Metro Service Manager

Steve brings 30+ years of office equipment service experience to his position of which 15+ years have been in management capacities. Steve is responsible for ensuring that we quickly and efficiently maintain outstanding levels of service for our customers using his team of factory trained technicians and technical specialist, while holding down cost so that we can charge our customers affordable service rates for the Atlanta region. Steve holds an Associate degree in Electronic Technology as well as having achieved both A+ and Network+ certifications.


Our Approach To Success

Hardware placements in your organization should be considered an integral part of your overall Technology Strategy. Serving as not only an output device but as a vehicle through which data is entered into your systems. Strategic placement of hardware and customized workflows will maximize productivity and provide accurate data entry for and to your applications.

Output printing can be effectively managed through enhanced hardware features and software applications resulting in reduction of waste as well as cost.

Security of your data is of upmost importance and the advancements on the hardware side ensure all measures are in place to meet stringent regulations and internal policies.

Technology has drastically changed the business landscape. Regardless of your industry, MSA is prepared to assist you in leveraging your investments and maximizing technology to strategically impact both the productivity and profitability of your business.

Go Green with MSA

Our partnerships with our numerous manufacturers address many key areas of concern, including environmental sustainability. Our combined approach to “greening” our products and processes has resulted in practical applications in which we take great pride.

Many of our products have been recognized with numerous independent third-party awards and ratings, including praise for environmental awareness and superior sustainability performance. In our pursuit of ecological awareness, addressed through our company and communities at large, we are setting goals and milestones to reduce environmental burdens in our business activities.

As MSA strives to fulfill this “green” responsibility, customers will discover that green products and processes will help them become more efficient, reduce operating costs, and boost profitability.

We and our manufacturers are globally aligned for this purpose. Our primary hardware suppliers, Canon, EFI, and Kyocera, have made concern for the environment a key driver of their businesses, placing it at the heart of their product design. These suppliers have made a commitment to providing products and services that take into account our need for low-impact living, advancing the goal of lessening CO2 emissions and water and energy consumption.

Our sustainability initiative is in line with our management philosophy that calls for contributions to our customers, our community, and our society.

410 Spring Street
Chattanooga, TN 37405
Phone: 423.756.0334

3120 Medlock Bridge Road,
Building B
Norcross, GA 30071
Phone: 770.248.1156

9041 Executive Park Drive
Suite 107
Knoxville TN, 37923
Phone: 865.470.4846

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