About MSA Digital

Forty-five years ago, Bob Morrison had a vision; to build a full service company committed to providing businesses with the very best office equipment, exemplary service, competitive pricing, plus in-house financing.


48 Years in Operation


60 Counties


2 Operating States

A History of Client Success

In business since 1974, MSA, Inc. has long been known as a premier service provider, earning a reputation for unparalleled responsiveness and commitment to service.

Our offerings have expanded beyond hardware sales and service to encompass a full array of IT management services, including virtually all aspects of processing documents across sophisticated enterprise network environments.

MSA serves over 60 counties in Tennessee and Georgia from our facilities located in Chattanooga, Atlanta, Dalton, and Knoxville. Our service area extends from metro Atlanta to metro Knoxville, one of the most dynamic growth centers in America.

Our goal has always been to maintain our relationship with every customer perpetually. Because we are dedicated to the long haul, our customers can rest assured that their best interests are also our own. Working with you, we will develop a profit-enhancing plan to help you remain truly competitive in today’s marketplace. Our mission is to meet or exceed your expectations and to earn and keep your trust in our company, our products and our value-added services.

As with most successful organizations, our greatest assets are our people. Nearly two-thirds of MSA’s employees serve in the service and information technology departments. We have been blessed with a number of key personnel who have been with the company for a number of years, and quite a few have been on board since the day our doors opened.


Our Approach To Success

Hardware placements in your organization should be considered an integral part of your overall Technology Strategy. Serving as not only an output device but as a vehicle through which data is entered into your systems. Strategic placement of hardware and customized workflows will maximize productivity and provide accurate data entry for and to your applications.

Output printing can be effectively managed through enhanced hardware features and software applications resulting in reduction of waste as well as cost.

Security of your data is of upmost importance and the advancements on the hardware side ensure all measures are in place to meet stringent regulations and internal policies.

Technology has drastically changed the business landscape. Regardless of your industry, MSA is prepared to assist you in leveraging your investments and maximizing technology to strategically impact both the productivity and profitability of your business.


Go Green with MSA

Our partnerships with our numerous manufacturers address many key areas of concern, including environmental sustainability. Our combined approach to “greening” our products and processes has resulted in practical applications in which we take great pride.

Many of our products have been recognized with numerous independent third-party awards and ratings, including praise for environmental awareness and superior sustainability performance. In our pursuit of ecological awareness, addressed through our company and communities at large, we are setting goals and milestones to reduce environmental burdens in our business activities.

As MSA strives to fulfill this “green” responsibility, customers will discover that green products and processes will help them become more efficient, reduce operating costs, and boost profitability.

We and our manufacturers are globally aligned for this purpose. Our primary hardware suppliers, Canon, EFI, and Kyocera, have made concern for the environment a key driver of their businesses, placing it at the heart of their product design. These suppliers have made a commitment to providing products and services that take into account our need for low-impact living, advancing the goal of lessening CO2 emissions and water and energy consumption.

Our sustainability initiative is in line with our management philosophy that calls for contributions to our customers, our community, and our society.